![]() Post Type and User Ad Engagement Comparison ![]() Profile visit KPIs, follower growth from paid ads, and music link engagement are some indicators that help marketers understand how their target audiences respond to their ads. Spark Ads campaign metrics can measure a variety of ad interactions. By creating a more well-defined measure of success, brands can efficiently take the next step in the sales funnel. Well-curated media plans are the primary tool for a successful campaign. Related: Marketers’ guide to TikTok ad specs Before switching to your TikTok Ad Manager account, you can run through the table below for a quick comparison when setting up TikTok Spark ads and Non-Spark ads. Every detail when buying media is directly affecting ad outcomes. Non-Spark AdĮach campaign is unique from the other. Campaign Setup Differences of Spark Ads vs. Ad video placing is seamless, creating a more native content approach but with a Call-To-Action for TikTok users. On the other hand, TikTok Non-Spark ads are a standard format delivered to the ‘For You’ page. For a quick reference, this is similar to boosting posts on Facebook and Instagram but with the ability to use influencer feed posts. It helps drive more eyes and engagement during brand discovery. What is a TikTok Spark Ad? Marketers use this ad format to scale UGC (User Generated Content) and own organic content. Non-Spark Ads: Which is Best?Īs much as you want to know the answer, it should begin with understanding the definition, learning the availability of objectives per ad unit, and knowing ad specs limitations. However, with TikTok’s rapid growth, marketers need to determine and understand the usability of available ad formats like Spark Ads vs. Similarly, Strike saw a massive boost in TikTok ad spending. Research shows that more brands are opting to move their ad money, as TikTok advertising revenue is forecast to triple by the end of the year, amounting to $11 billion. Original posters help the community find answers faster by identifying the correct answer.In a snap of a finger, advertisers have turned their curiosity into a necessity when talking about TikTok ads.
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