![]() ![]() This past year of the pandemic has been far from lost on Laura, as she continues to strive to be kinder to herself while balancing her business pursuits and her priorities at home. Preparation for me is a massive, massive key.” If I want healthy home-cooked meals, I have food prepared in the fridge that I can easily utilize to put dinner on the table quickly. If I prepare in a way the night before, I can just wake up, my workout clothes are right there, I throw them on and I workout before my kids wake up. In the kitchen, with my work, with trying to squeeze in workouts here and there. I use preparation so I can make my day across the board. That is my kind of way of life, trying to make sure I have enough time for my family and preparing my schedule. “Preparation, it all boils down to preparation for me. In order to make time for everything in her busy life today, Laura has learned to depend on one productive habit. Laura Prepon with her PrepOn Kitchen cookware line Todd Huffman I can have a more direct connection with them, which is important to me.” I feel like HSN is really great because when I am on HSN, I can explain the story behind my brand and have a closer connection with my consumer or customer. ![]() HSN is an amazing place to be because I am very engaged with my social media community and I love being able to utilize that platform. Direct-to-consumer was a really great solution for them. ![]() When people needed stuff, the direct-to-consumer is the way people have always shopped but especially now with more people cooking than ever. “Especially this year, people were not going to brick and mortars. So why did Laura choose the HSN television network to be the home of her latest business creation? “Well for me, HSN is the gold standard for direct consumer,” Laura continues. She goes on to say that she wants to break the stigma that cooking is hard, if only you have the proper tools to simplify any struggles in the kitchen. Laura says that her new PrepOn Kitchen line is meant to make cooking easy, attainable and fun for people. ![]()
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